Recently, I had a revelation. A late one as it proves to be.
The revelation/observation/conclusion came to me as I watched an advertisement about loans, a very popular hobby in
So what? Ads are playing with our fantasies and wishful thinking. Who doesn’t want to be successful and popular to women? And of course they’ll put an average looking guy, because the ad targets on average people, who, statistically may look average as well. A beautiful woman is often related to success. Plus, the beach and the sea are related to vacation and relaxation. And you can have all these with the “cheaper loan on the market”… There, I made a semiological analysis as well :-P
The thing that put me in thought was the two main persons in the ad. How come women look more and more beautiful, while men remain average-looking? Then I did some zapping and I noticed that this was the case. Almost every woman looked great. OK, I know it’s the TV, so they’ve got to put good-looking women there. But then you look outside the box, you look around you when you’re outside, having fun. People, we have become a nation of beautiful women, very much like
There is the Mediterranean look, naturally. But now there are girls that look like being from
Women complain about the lack of “real men”. I’ve grew tired on listening to the same bull for the last 2-3 years, and to tell the truth, who can blame them? Many men lost their courage and will to flirt. Afraid of rejection from a beautiful woman, they don’t dare as they used to, that’s what the cliché is. Women look stunning nowadays, while you are, well, just a guy. But through this ad, I came to the delayed conclusion that that’s the status quo of looks in
There is no need to seek courage from complicated discussions about the two genders. Personally, I have accepted the fact that that’s the way it is. I have a girlfriend, but those of you who don’t, don’t think about it. We should feel lucky that
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